The Campbell’s Company Renews NFL Partnership to Become Second-Longest-Running Sponsor in League's History

yf_tkr_CPB · 2026-08-24

$CPB

CAMDEN, N.J., August 24, 2026--The Campbell’s Company today announced a renewed and expanded partnership with the National Football League (NFL), extending a relationship that began in 1997 when Campbell’s® became the League’s Official Soup Sponsor. Now entering its 29th year, the partnership is expanding for the first time into frozen meals – the next chapter in one of the NFL’s longest-running sponsorships.

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