yf_tkr_SNAP · 2026-08-24
Across low consumer sentiment and tariffs squeezing pressure on margins, brands are approaching peak season this year (Black Friday, Cyber Monday and the holiday season) with caution. A new analysis of retail brand behavior from measurement platform Fospha presents a brighter view. Examining its client base, Fospha found that brands grew peak spend 22% YoY in 2025, in a season the market expected to slow.
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