“Do I believe there’s a need? 100%” – Quarter Proof founders place new bet on “mid-strength” spirits with Demi

yf_tkr_DEO · 2026-10-23

$DEO

Rohan Radhakrishnan discusses Demi’s shift from Quarter Proof, its US-first strategy and the case for a new mid-strength spirits category.

Sector coverage: Consumer Defensive · Beverages - Wineries & Distilleries

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