New HarrisX and Allison Worldwide Study Reveals Gen Alpha Teens Emerge as the CMOs of the American Household – While Moms Remain the Chief Household Officers

yf_tkr_AMZN · 2026-08-25

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NEW YORK, August 25, 2026--New HarrisX-Allison Worldwide study shows how Gen Alpha teens and their parents each uniquely influence brand performance across American households.

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